LNELecture Notes in Education, Arts, Management and Social ScienceTBA2705-053XWHIOCE PUBLISHING PTE. LTD.10.18063/LNE.v4i3.1816ArticleResearch on the Impact of Technical Barriers to Trade on Laos' Agricultural Exports and Corresponding Strategieshttps://artdesignp.com/journal/LNE/4/3/10.18063/LNE.v4i3.1816SavanphetThidaphone2026432026-03-26Against the background of deeper economic globalization, Technical Barriers to Trade (TBT) have become a key factor that affects how Laos sells agricultural products to other countries. This study systematically looks at the two-sided effect of TBT on Laos' agricultural industry, using data between 2016 and 2025 about product detentions and recalls. The findings show that even though TBT brings big negative pressures — like much higher costs to meet rules, limited access to foreign markets, and repeated detention problems caused by pesticide residues and wrong labeling — it also works as a "forcing mechanism" that pushes industry upgrading and makes technical regulations more modern. The main product categories that get affected are aquatic products, vegetables, and meat. To deal with these problems well, this paper puts forward a whole set of plans: set up a two-track regulatory system that matches international standards; put in place a "finance + technology" support system that gives subsidies for certifications and provides technical help; make the external institutional environment better by using WTO, ASEAN, and RCEP frameworks; and build up the "Ecological Laos" brand to change from exporting low-value raw materials to selling high-value branded products. If Laos use these measures, it can turn the challenges from TBT into chances for long-term stable growth of agriculture, and also make itself more competitive in the global market.Technical Barriers to Trade (TBT), Laos, Agricultural Exports, SPS Measures, Comparative Advantage, Brand Strategy

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