LNELecture Notes in Education, Arts, Management and Social ScienceTBA2705-053XWHIOCE PUBLISHING PTE. LTD.10.18063/LNE.v4i2.1516ArticleApplied Study on Digital Technology in Empowering the Dissemination of Cultural Heritage Value in Museumhttps://artdesignp.com/journal/LNE/4/2/10.18063/LNE.v4i2.1516FuKun,SongZiying,ZouXiaomin,CaiXiongrui,LuJiayi2026422026-02-26As China's cultural digitization strategy advances and museum functions expand, museums based on heritage sites face challenges, including an imbalance between cultural heritage specialism, public accessibility, and the risk of inadequate management in digital technology applications. This paper integrates international charters and guidelines to construct an original four-dimension-twelve-indicator theoretical framework. By applying two case studies from the Nanyue King Museum to the framework, a mixed-methods research approach is used to analyze the efficacy of digital technology applications. Findings reveal that both cases effectively enhanced public awareness and engagement with the sites and artifacts. However, the indicators show that issues such as inadequate service stratification still persist. The conclusions offer concrete pathways for optimizing compliance and efficiency in the digital practices of site-based museums, while also providing empirical support for the digital theoretical framework of cultural heritage value dissemination.digital technology,museum,cultural heritage value dissemination,cultural digitisation,Nanyue King Museum

[1] The State Council of the People’s Republic of China, 2022, The General Office of the Communist Party of China Central Committee and the General Office of the State Council issued the ‘Opinions on Advancing the Implementation of the National Cultural Digitisation Strategy.’ visited on January 21, 2026, https://www.gov.cn/xinwen/2022-05/22/content_5691759.htm [2] ICOMOS, International Charter for the Conservation and Restoration of Monuments and Sites (The Venice Charter 1964). visited on January 21, 2026, https://www.icomos.org/charters/venice_e.pdf [3] ICOMOS China, Principles for the Conservation of Heritage Sites in China (2015 edition). Getty Conservation Institute. visited on January 21, 2026, https://www.getty.edu/publications/chinaprinciples/ [4] ICOMOS, 2008, The ICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites (Ename Charter). visited on January 21, 2026, https://www.icomos.org/en/charters-and-texts/179-articles-en-francais/ressources/charters-and-standards/164-ename-charter [5] Denard H (Ed.), 2009, The London Charter for the Computer-based Visualisation of Cultural Heritage (Version 2.1). King’s College London. visited on January 21, 2026, http://www.londoncharter.org/ [6] International Forum of Virtual Archaeology, 2011, The Seville Principles: International Principles of Virtual Archaeology. Seville. visited on January 21, 2026, https://smartheritage.com/wp-content/uploads/2020/05/Seville_Principles.pdf [7] UNESCO, 2015, Recommendation Concerning the Protection and Promotion of Museums and Collections. visited on January 21, 2026, https://unesdoc.unesco.org/ark:/48223/pf0000246331 [8] Li J, Zheng X, Watanabe I, et al., 2024, A systematic review of digital transformation technologies in museum exhibition. Computers in Human Behavior, 161: 108407. https://doi.org/10.1016/j.chb.2024.108407 [9] Wang Z, Meng J, 2024, Dialogues with cultural heritage via museum digitalisation. Museum Management and Curatorship, 39(16): 1080-1096. https://doi.org/10.1080/09647775.2023.2269164 [10] Shim H, Oh K T, O’Malley C, et al., 2024, Heritage values, digital storytelling, and cultural heritage communication. Digital Creativity, 35(2): 115-132. https://doi.org/10.1080/14626268.2024.2313585 [11] Capece S, Chivăran C, Giugliano G, et al., 2024, Advanced systems and technologies for the enhancement of cultural heritage. Heritage Science, 12: 71. https://doi.org/10.1186/s40494-024-01186-5 [12] Yap J, Kamble Z, Kuaha A T H, et al., 2024, The impact of digitalisation and digitisation in museums on visitors. Current Issues in Tourism, 39(16): 2538-2560. https://doi.org/10.1080/13683500.2024.2317912 [13] Lan W, 2011, Nanyue Royal Palace Museum 2011 Visitor Survey Report. Guangzhou Culture and Heritage Expo, 1: 311-327. [14] Huang Z, Liang Y, 2021, Digital technology brings the imperial palace of the Nanyue Kingdom to life after two millennia. Yangcheng Evening News, visited on January 21, 2026, https://news.ycwb.com/2021-02/09/content_1469616.htm [15] Bu S, 2022, The Nanyue King Museum is seeking voice actors worldwide for its ‘AR Smart Guide’. Huacheng Plus Platform, visited on January 21, 2026, https://huacheng.gz-cmc.com/pages/2022/12/16/b7351a8e21d24747b7de389fed0bfe6c.html [16] Song Z, 2024, Accessible and Caring—We’re Striving to Make It Happen. Official Wechat Account of the Nanyue King Museum, visited on January 21, 2026, https://mp.weixin.qq.com/s/e5GrJyOPwwfkoKlzQBmzzQ?scene=1&click_id=3