EIREducational Innovation Research3029-18443029-1852WHIOCE PUBLISHING PTE. LTD.10.18063/EIR.v4i2.1550ArticleResearch on the Transformation Strategy of Teaching System for Environmental Design Major in Universities Oriented Toward the Experience Economyhttps://artdesignp.com/journal/EIR/4/2/10.18063/EIR.v4i2.1550ShaoShiyin2026422026-02-26With the upgrading of consumption and the increasing prominence of scenario-based demands, the experience economy, centered on user perception, emotional resonance, and scenario value, has comprehensively reshaped the evaluation criteria and industrial logic of environmental design, becoming the core force driving industry transformation and determining design competitiveness. Against the dual backdrop of a single assessment system and the rapid penetration of artificial intelligence technology, environmental design education in universities has exposed prominent issues such as overemphasis on techniques at the expense of thinking, overemphasis on software operation at the expense of comprehensive literacy, overemphasis on results at the expense of process, and insufficient cultivation of innovation and experience design capabilities, making it difficult to meet the industry's demand for composite experience design talents. Taking the experience economy as the background, this paper analyzes five influencing factors—policy, industry, technology, students, and international trends—expounds on the significance of teaching system reconstruction in terms of employment alignment, capability restructuring, and professional value demonstration, explores three professional development directions: emotional design, art healing, and experience design, and proposes reconstruction strategies from four aspects: educational philosophy, teaching resources, faculty team, and assessment scheme. The research shows that the reconstructed teaching system can achieve dual values of professional education and psychological healing, improving the quality of talent cultivation and professional competitiveness.Experience Economy, Environmental Design, Professional Transformation, Emotional Design

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