CEFContemporary Education Frontiers3029-18793029-1860WHIOCE PUBLISHING PTE. LTD.10.18063/CEF.v3i10.1622ArticleResearch on the Development Path and Challenge of the Professionalization of College Student Affairs Management in the Big Data Erahttps://artdesignp.com/journal/CEF/3/10/10.18063/CEF.v3i10.1622ZhaoWei20253102025-11-26With the rapid development and widespread application of big data technology, university student affairs management faces unprecedented opportunities and challenges. Big data technology provides abundant information resources and advanced data analysis methods for university student affairs management, promoting the digitalization, refinement, and personalization of management work. However, how to achieve professional development in university student affairs management in the big data era remains an urgent issue to be addressed. This paper explores the professional development path of university student affairs management in the big data era, analyzes applications in data management, data analysis, and decision support systems, and discusses challenges encountered during implementation, including data privacy protection, technical application differences, and talent cultivation. Finally, it proposes strategies to optimize the professional development of university student affairs management, aiming to provide theoretical support and practical guidance for university management reform.big data, universities, student affairs management, professional development, data analysis, challenges

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